Stop your business slipping backwards Now you are well into another quarter. Your budget is behind, and decisions are not being taken to improve things. Ignore the ‘why’ and look at some useful suggestions to help you decide on how to turn things around…Read More...
Too many businesses focus on talking about how good they are, or how long you’ve been in business, rather than the client’s wants and needs. Business is not about you, it’s about your clients and offering them something different to…Read More
Creating an effective competitive advantage will revolve around building trusted relationships, differentiation, a niche market focus. Using price as a competitive advantage can be dangerous as it can be a fast track to the bottom. A competitive advantage will contribute…Read More
Digital advertising technology, coupled with content marketing concepts, are opening up huge opportunities for more intelligent marketing. It is growing faster than most people can keep up. The new technologies such as personal interactive media and the use of facial-recognition, is causing a…Read More
Marketing automation tools and policies to manage the user’s ability to manage are rapidly being developed. While access to product and service information and applications, is relatively advanced, marketing automation is still in the early stage of adoption. The rapid…Read More
Branding and rebranding is about presenting the face of your business to the market place in the best possible light. The Brand is used as an aid to communicate a message about your business and what it stands for. Good…Read More