Email lists and the marketing mix

Email Lists

Put your existing email lists to work

Make advanced segmentation a part of your digital strategy with better email lists. With more segmenting criteria than ever before, you can create multiple segments and target your customers with precision. Email lists need to become a productive part of the marketing mix.

Add a set of nested conditions which apply combinatorial logic to customer data you have collected like purchase activity, gender, age range, and more. Use e-commerce data, campaign activity data, and subscriber preferences to discover more of the factors that connect your customers.

Experiment with different combinations to learn what’s right for your company and your customers. Once you have zeroed in on your target audience, you can save a segment for current or future campaigns.

Set up lead capture forms on your website. You work hard to get traffic to your site, so let’s ensure visitors subscribe to your email list, so you can convert them into paying customers, no technical setup, no coding, no hassle. Capturing leads from your website has never been easier.

You can be up and run a lead capture in a no time at all. You can customise every single element of your form to match the design of your website. Remember your mobile visitors are just as valuable as your desktop visitors.

 

Email marketing can have high-impact when done well

Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects,  if that is, you have a reasonable email list on which you have to build. If you do not, seek advice about the most efficient and creative ways to create an email list.

If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, the poor-quality data can be worse than having no data at all. Without an up-to-date and accurate email list, all your other digital marketing efforts may be less than satisfactory.

There’s a lot to be said for the human touch, and many of the best ways of creating a more useful email list are to practice good old-fashioned human interaction to help you. For example:

  • Implement lead capturing forms on your website
  • Optimise your website landing pages for opt-ins
  • Leverage business cards
  • Build your blog
  • Invite people to subscribe
  • Engage through social media
  • Get employees involved
  • Move the ‘free-line.’
  • Give them subscription options.
  • Piggyback on other’s efforts
  • Create an online community

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