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Building technology solutions

Building technology solutions can be frustrating As someone who has been looking at building technology solutions for decades, I can tell you first-hand disappointment comes in abundance both in vendors and the technology they offer. It can prevent you growing your business by…

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Competence improves marketing capacity

Competence enhances digital marketing and reduces fear Your distinctive competencies are a combination of knowledge, experience, reputation and achievement. It is focusing on these competencies which increase your capacity to make things happen. Identify a need for a product or…

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Success measurement matters

Success measurement means to measure what you manage How do you accurately measure your business’s success and keep track of progress towards achieving your aspirations? Examine your vision, mission, objectives and strategies to determine which outcomes your business believes are…

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Personalise marketing communications

Re-evaluate effectiveness and personalise marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; nothing is…

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Unlearning technology pays dividends  

Unlearning technology pays dividends

Unlearning technology, your way to better outcomes If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process.  Then you will need to take a fresh look at how…

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AI provides compelling user experiences

AI provides compelling user experiences

Delivering personalised experiences in real time Achieving a better customer experience is probably the best reason to focus on Artificial Intelligence (AI).  AI is set to provide more compelling real-time experiences. Doing it in an environment where innovation is continuously…

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Opportunities using digital marketing

Opportunities using digital marketing

Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier…

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Useful content makes marketing work

Useful content makes marketing work

Take a critical look at your content Use useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable…

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