Customer experience enhances competitive advantage

Are your customers sad, happy or indifferent to what you are trying to achieve? All too often businesses think of their products or services as their real competitive advantages. However, those who keep improving their customer experience are bound to have the best…

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Objections undermine online projects

Objections undermine online projects

Objections can kill any modern marketing You want to upgrade your website or social media, and everything seems to be going perfectly. You’re engaging, relating, and connecting. Then, instead of a big yes, to your call for action, unbeknown to…

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Mistakes hampering modern marketing

Marketing Mistakes

Poor understanding of digital technology Mistakes surrounding digital technology will determine the company’s failure or success, so hiring decision should not be made lightly. If you don’t know what digital technology can do for your community, you might be leaving…

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Cloud data management strategies

Cloud Data Management

Cloud data management strategies for digital transformation Everyone seems to be demanding digital transformation as part of being able to remain competitive. They want their organisations to be more customer-focused, competitive and strategic. Cloud data management practices can optimise your data use…

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Website marketing culture action

Website marketing culture action

  Taking a closed look at the culture When most people consider culture, they think about people, relationships and standards of behaviour. We believe it is important for the culture to also embrace the way technology is applied in websites. Along…

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Machine learning future predictions

Machine Learning future predictions

Machine learning skills for the future Will you require machine learning skills to be able to maintain a successful business into the future? I don’t care how much money you make a month. The way you are currently doing things…

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Technology strategy maximisation

Technology Maximisation

Technology strategy formulation can be difficult With so many channels and platforms to juggle, efficiency should be a top priority today. However, maximising your technology strategy is easier said than done, and more so when the pressure is on. Budgets…

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Creating transformative digital experiences

Digital experiences

How do your customers live and work Are you creating transformative digital experiences which delight your customers and keep them coming back? Think about how your customers live and work; they live in a mobile world and no longer wait…

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Digital content reaching maturity

Digital content

Are your digital strategies coping with digital content Companies have a pressing need to ensure their digital content marketing strategies and campaigns keep up with the times. Your digital technology must also be kept up-to-date so you can realise your…

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Creativity critical graphic design component

Creativity critical graphic design component

What exactly is creativity as a critical graphic design component? The reason for having creativity injected into graphic design concepts is not well understood.  It is vital to have a creative idea in mind before successful design can be developed and successfully…

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Digital strategies improve performance

Digital Strategy Improves Performance

Decisions about your digital strategies beat procrastination Now you are well into the year, perhaps your objectives for the year are starting to fade. Let’s ignore the ‘why’ and look at using digital strategies to help you to create your best…

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