Tips and Tricks
Mistakes hampering modern marketing
Poor understanding of digital technology Mistakes surrounding digital technology will determine the company’s failure or success, so hiring decision should not be made lightly. If you don’t know what digital technology can do for your community, you might be leaving your untapped potential ‘on the table’. Too much information is a big mistake Communities regularly…
Read MoreTechnology strategy maximisation
Technology strategy formulation can be difficult With so many channels and platforms to juggle, efficiency should be a top priority today. However, maximising your technology strategy is easier said than done, and more so when the pressure is on. Budgets are tight, and expectations are high. Smaller businesses have less leeway for experimentation than corporations,…
Read MoreDecisions stop technology procrastination
Stop your business slipping backwards Now you are well into another quarter. Your budget is behind, and decisions are not being taken to improve things. Ignore the ‘why’ and look at some useful suggestions to help you decide on how to turn things around and to achieve your budget. We do not believe in letting things…
Read MoreContent marketing strategy tips
Content marketing strategy is critical to success Content marketing strategy is now well established as an essential part of any marketing strategy. High-quality content on your website is a fundamental key to generating high-quality leads, providing customer service while addressing customers retention. High-quality content also enhances the customer experience as customer service is continually improved.…
Read MoreDomain name marketing branding tips
Choosing a domain name is similar to selecting a company name Domain name is a crucial part of any marketing strategy. It is your identity on the Internet, so it requires a lot of thought and consideration. Choosing a domain name can be very frustrating. You want to make sure you select a name which not…
Read MoreBusiness name branding tips
What’s in a business name? A lot, when it comes to business success as your business name can be critical. The right name can make your company the talk of the town. The wrong one can let it slip into obscurity and failure. Choosing a business name can be one of the most challenging decisions…
Read MoreLead generation and the buyers journey
Many business people will tell you they’ve tried all the traditional advertising methods to attract leads. Unfortunately they didn’t work for them and they were a waste of money, simply because they didn’t understand the buyers journey. They failed to realise we are now in a globalised market place. The globalised market place is driven by information technologies and instant…
Read MoreBeing creative can be hard work, but doesn’t have to be
Having done your homework, put your business plan together and worked out your marketing strategies, the hard creative work begins. Many businesses stumble and fail to produce effective marketing campaigns simply because they lack the creative expertise and time to do the creative work to produce the marketing collateral well enough to attain the results…
Read MoreStrategy is More than Sales and Advertising
Whether you’re a Fortune 500 company or a one person home-based business, to be successful you must have a sound marketing strategy. You also need to implement the associated actions consistently. It doesn’t have to cost a fortune and you don’t have to be a creative genius. The key is developing a marketing strategy that forms a…
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