Tips and Tricks

Mistakes hampering modern marketing

Marketing Mistakes

Poor understanding of digital technology Mistakes surrounding digital technology will determine the company’s failure or success, so hiring decision should not be made lightly. If you don’t know what digital technology can do for your community, you might be leaving your untapped potential ‘on the table’. Too much information is a big mistake Communities regularly…

Read More

Technology strategy maximisation

Technology Maximisation

Technology strategy formulation can be difficult With so many channels and platforms to juggle, efficiency should be a top priority today. However, maximising your technology strategy is easier said than done, and more so when the pressure is on. Budgets are tight, and expectations are high. Smaller businesses have less leeway for experimentation than corporations,…

Read More

Decisions stop technology procrastination

Decisions stop technology procrastination

Stop your business slipping backwards Now you are well into another quarter. Your budget is behind, and decisions are not being taken to improve things. Ignore the ‘why’ and look at some useful suggestions to help you decide on how to turn things around and to achieve your budget. We do not believe in letting things…

Read More

Content marketing strategy tips

Content Marketing Strategy Tips

Content marketing strategy is critical to success Content marketing strategy is now well established as an essential part of any marketing strategy. High-quality content on your website is a fundamental key to generating high-quality leads, providing customer service while addressing customers retention. High-quality content also enhances the customer experience as customer service is continually improved.…

Read More

Lead generation and the buyers journey

Lead generation

Many business people will tell you they’ve tried all the traditional advertising methods to attract leads. Unfortunately they didn’t work for them and they were a waste of money, simply because they didn’t understand the buyers journey. They failed to realise we are now in a globalised market place.  The globalised market place is driven by information technologies and instant…

Read More

Strategy is More than Sales and Advertising

Strategy is More than Sales and Advertising

Whether you’re a Fortune 500 company or a one person home-based business, to be successful you must have a sound marketing strategy. You also need to implement the associated actions consistently. It doesn’t have to cost a fortune and you don’t have to be a creative genius. The key is developing a marketing strategy that forms a…

Read More
Front Row Media