Content Marketing

Customer experience enhances competitive advantage

Are your customers sad, happy or indifferent to what you are trying to achieve? All too often businesses think of their products or services as their real competitive advantages. However, those who keep improving their customer experience are bound to have the best competitive advantage, just because: Customers like them and keep coming back Your…

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Objections undermine online projects

Objections undermine online projects

Objections can kill any modern marketing You want to upgrade your website or social media, and everything seems to be going perfectly. You’re engaging, relating, and connecting. Then, instead of a big yes, to your call for action, unbeknown to you your audience has objections and is thinking such things as: “I don’t think we…

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Mistakes hampering modern marketing

Marketing Mistakes

Poor understanding of digital technology Mistakes surrounding digital technology will determine the company’s failure or success, so hiring decision should not be made lightly. If you don’t know what digital technology can do for your community, you might be leaving your untapped potential ‘on the table’. Too much information is a big mistake Communities regularly…

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Cloud data management strategies

Cloud Data Management

Cloud data management strategies for digital transformation Everyone seems to be demanding digital transformation as part of being able to remain competitive. They want their organisations to be more customer-focused, competitive and strategic. Cloud data management practices can optimise your data use and create more business value. Data drives all of those aspects. For many, moving data…

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Digital content reaching maturity

Digital content

Are your digital strategies coping with digital content Companies have a pressing need to ensure their digital content marketing strategies and campaigns keep up with the times. Your digital technology must also be kept up-to-date so you can realise your potential.  Importantly, it is necessary to remember great content is critical to your website and…

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Content drives company success

Content = Company Success

Do you have a content formula The content marketing formula is: High-quality content + audience building = increased revenue, along with community and business growth. You must create fantastic stories and attract new customers, which is not impossible. Let’s face it; not every business is exciting. Just because what your company does not make for…

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Content marketing strategy tips

Content Marketing Strategy Tips

Content marketing strategy is critical to success Content marketing strategy is now well established as an essential part of any marketing strategy. High-quality content on your website is a fundamental key to generating high-quality leads, providing customer service while addressing customers retention. High-quality content also enhances the customer experience as customer service is continually improved.…

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