Content Marketing
Useful content makes marketing work
Take a critical look at your content Use useful content and digital marketing to service your customers and build an audience of potential customers to drive growth and sustainability. Is your content: Unique Relevant Exciting topics Easy to find Reliable Practical Useful Helpful Easy to read Consistent across all touch points More and more companies…
Read MoreMetrics dashboards improve productivity
Some metrics you could be measuring Your business intelligence helps to understand your progress towards your vision and objectives. Learn how to find the critical success factors which drive the performance of your organisation and team members. Learn how tracking them with metrics dashboards can create a culture of action orientation and excellence. Measuring KPIs…
Read MoreCustomer experience enhances competitive advantage
Are your customers sad, happy or indifferent to what you are trying to achieve? All too often businesses think of their products or services as their real competitive advantages. However, those who keep improving their customer experience are bound to have the best competitive advantage, just because: Customers like them and keep coming back Your…
Read MoreObjections undermine online projects
Objections can kill any modern marketing You want to upgrade your website or social media, and everything seems to be going perfectly. You’re engaging, relating, and connecting. Then, instead of a big yes, to your call for action, unbeknown to you your audience has objections and is thinking such things as: “I don’t think we…
Read MoreMistakes hampering modern marketing
Poor understanding of digital technology Mistakes surrounding digital technology will determine the company’s failure or success, so hiring decision should not be made lightly. If you don’t know what digital technology can do for your community, you might be leaving your untapped potential ‘on the table’. Too much information is a big mistake Communities regularly…
Read MoreCloud data management strategies
Cloud data management strategies for digital transformation Everyone seems to be demanding digital transformation as part of being able to remain competitive. They want their organisations to be more customer-focused, competitive and strategic. Cloud data management practices can optimise your data use and create more business value. Data drives all of those aspects. For many, moving data…
Read MoreDigital content reaching maturity
Are your digital strategies coping with digital content Companies have a pressing need to ensure their digital content marketing strategies and campaigns keep up with the times. Your digital technology must also be kept up-to-date so you can realise your potential. Importantly, it is necessary to remember great content is critical to your website and…
Read MoreContent drives company success
Do you have a content formula The content marketing formula is: High-quality content + audience building = increased revenue, along with community and business growth. You must create fantastic stories and attract new customers, which is not impossible. Let’s face it; not every business is exciting. Just because what your company does not make for…
Read MoreContent marketing strategy tips
Content marketing strategy is critical to success Content marketing strategy is now well established as an essential part of any marketing strategy. High-quality content on your website is a fundamental key to generating high-quality leads, providing customer service while addressing customers retention. High-quality content also enhances the customer experience as customer service is continually improved.…
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