Graphic Design

Customer experience enhances competitive advantage

Are your customers sad, happy or indifferent to what you are trying to achieve? All too often businesses think of their products or services as their real competitive advantages. However, those who keep improving their customer experience are bound to have the best competitive advantage, just because: Customers like them and keep coming back Your…

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Mistakes hampering modern marketing

Marketing Mistakes

Poor understanding of digital technology Mistakes surrounding digital technology will determine the company’s failure or success, so hiring decision should not be made lightly. If you don’t know what digital technology can do for your community, you might be leaving your untapped potential ‘on the table’. Too much information is a big mistake Communities regularly…

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Creating transformative digital experiences

Digital experiences

How do your customers live and work Are you creating transformative digital experiences which delight your customers and keep them coming back? Think about how your customers live and work; they live in a mobile world and no longer wait to ‘go online’ anymore. They live their lives, and the digital components become part of…

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Creativity critical graphic design component

Creativity critical graphic design component

What exactly is creativity as a critical graphic design component? The reason for having creativity injected into graphic design concepts is not well understood.  It is vital to have a creative idea in mind before successful design can be developed and successfully implemented. A creative design concept is an idea associated with a company or its product.…

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Minimalism impacts graphic design

Minimalism impacts graphic design

There is a trend towards minimalism If you were to describe what minimalism was to a graphic designer, you would probably talk about a lack embellishment in design, with a focus on functionality. You would probably also think of a neutral colour palette of blacks, greys, and whites. Minimalism is not about having less, but…

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Graphic designing business talking

Graphic designing business talking

Graphic designing can set you and your company apart Graphic designing is an essential as it enhances how you communicate with your marketplace. Explicit graphics serve to convey your ideas in a better way, and the outcome is more efficient and visually appealing. Everyone has choices. It is essential to know which graphic designer you…

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The Dragon Group

Web Development Sydney - The Dragon Group

Dragon Group Dragon Group provide expert solutions for Australia’s construction industry through their Labour Hire, Permanent Placement and Property and Development divisions. the challenge. The Dragon Group required a revamp of their existing website to align with a new marketing campaign focusing on Radio advertising. The main aim was to capture new leads through easy…

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