Marketing
Website marketing culture action
Taking a closed look at the culture When most people consider culture, they think about people, relationships and standards of behaviour. We believe it is important for the culture to also embrace the way technology is applied in websites. Along with how the website integrates with social media, so the work environment generally works better.…
Read MoreTechnology strategy maximisation
Technology strategy formulation can be difficult With so many channels and platforms to juggle, efficiency should be a top priority today. However, maximising your technology strategy is easier said than done, and more so when the pressure is on. Budgets are tight, and expectations are high. Smaller businesses have less leeway for experimentation than corporations,…
Read MoreCreativity critical graphic design component
What exactly is creativity as a critical graphic design component? The reason for having creativity injected into graphic design concepts is not well understood. It is vital to have a creative idea in mind before successful design can be developed and successfully implemented. A creative design concept is an idea associated with a company or its product.…
Read MoreDigital strategies improve performance
Decisions about your digital strategies beat procrastination Now you are well into the year, perhaps your objectives for the year are starting to fade. Let’s ignore the ‘why’ and look at using digital strategies to help you to create your best year ever. We do not believe in the whole ‘New Year, New Me’ saying which seem to…
Read MoreModern marketing should not be confusing
Modern marketing is different No matter what business you are in, the ‘business as usual’ mindset will not pass as modern marketing. It will only ensure your competitors will be more successful than you. Now more than ever you have to focus your marketing strategy and marketing activities and make sense of them. Improve and…
Read MoreMarketing rationale must make sense
Marketing rationale requires critical thinking Having qualified prospect visiting your website can be a bit of a lottery for many because of inappropriate marketing practices. If this is the case, it is time to start improving your marketing rationale. Treat your website, social media, mobility, big data in addition to your content like a vending…
Read MoreDigital competitive advantage
Digital competitive advantage and website design So you would like to create a compelling digital competitive advantage? A digital strategy revolves around trusted relationships. It will contribute more than anything too successful outcomes when you are competing with larger organisations. Smaller businesses are better placed than corporations to build durable and long-lasting relationships. Many minor,…
Read MoreEmail lists and the marketing mix
Put your existing email lists to work Make advanced segmentation a part of your digital strategy with better email lists. With more segmenting criteria than ever before, you can create multiple segments and target your customers with precision. Email lists need to become a productive part of the marketing mix. Add a set of nested…
Read MoreMarketing process automation and making a start?
What is marketing process automation? Marketing process automation is the process of using software to automate your business processes and communication. It may sound complicated, but it is surprisingly easy to get started with modern technology. There is a bit of work involved in getting any marketing strategy set up. However, once it is up…
Read MoreLogos should be leading the marketing thrust
Logos usually require more attention than they receive Before you start designing business cards or upgrading the letterhead of your business, you need to consider your logos. Where possible it should feature your company name, embellished with a splash of colour and a few graphic touches. Your logo is the most critical design element because…
Read MoreYoutube possibilities are often overlook
For some reason, YouTube often gets overlooked as a marketing strategy So if you are you thinking of using YouTube to drive traffic to your website think long and hard and if necessary seek advice. Only about 10% of companies utilise YouTube as a marketing strategy, yet it’s one of the most influential social media…
Read MoreOutsourcing will improve marketing
Outsourcing much of your marketing creative and design is an effective strategy when used well. You can also save money as it is usually more affordable to outsource from companies with highly competitive marketing skills. Do some tasks take up more time than they’re worth? Don’t waste your valuable time trying to perform a task you either…
Read MoreYour competitive advantage is important
Creating an effective competitive advantage will revolve around building trusted relationships, differentiation, a niche market focus. Using price as a competitive advantage can be dangerous as it can be a fast track to the bottom. A competitive advantage will contribute more than anything to a SME success particularly when competing with larger organisations. Smaller businesses…
Read MoreGraphic design a key to better marketing
No matter what business you are in, the ‘business as usual’ mindset must change and good graphic design will be at the core of any worthwhile changes. No change will only ensure your competitors will be more successful than you, just for want of some good graphic design being injected into your marketing effort. Now…
Read MoreAdvertising intelligently
Digital advertising technology, coupled with content marketing concepts, are opening up huge opportunities for more intelligent marketing. It is growing faster than most people can keep up. The new technologies such as personal interactive media and the use of facial-recognition, is causing a shift from basic advertising to more intelligent integrated marketing. Managing all the components involved in modern…
Read MoreMarketing automation can deliver you great results
Marketing automation tools and policies to manage the user’s ability to manage are rapidly being developed. While access to product and service information and applications, is relatively advanced, marketing automation is still in the early stage of adoption. The rapid adoption of mobile devices and their management is now a key driver of marketing automation.…
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