Marketing
Success measurement matters
Success measurement means to measure what you manage How do you accurately measure your business’s success and keep track of progress towards achieving your aspirations? Examine your vision, mission, objectives and strategies to determine which outcomes your business believes are essential. What activities will be your critical success measurement? If you regularly monitor, measure and…
Read MoreOpportunities using digital marketing
Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier to find new opportunities in markets anywhere in the world. Your effectiveness in making a…
Read MoreFuture thinking using digital marketing
Key areas to focus your future thinking Make sure your future thinking has the right kind of leadership and culture are in place. Little ever happens by chance. While luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…
Read MoreAdvocate marketing leverages performance
Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…
Read MoreOutsourcing digital technology advisors
Stop the digital technology struggle As you start to evaluate what you can do with modern digital technology, do you consider outsourcing digital to an advisor? You begin the engaging process, often without understanding your current situation. It will determine the profile of the individual or organisation for the best fit. Every business has old…
Read MoreColour marketing create new business
Colour your marketing and improve results When it comes to websites and landing pages, colour is one of the most effective ways to convey a message and gain significant results from on your landing pages. Digital technology and colour tone and brightness are the most critical components of modern marketing. Colour is a determinant of human…
Read MoreWebsite marketing culture action
Taking a closed look at the culture When most people consider culture, they think about people, relationships and standards of behaviour. We believe it is important for the culture to also embrace the way technology is applied in websites. Along with how the website integrates with social media, so the work environment generally works better.…
Read MoreTechnology strategy maximisation
Technology strategy formulation can be difficult With so many channels and platforms to juggle, efficiency should be a top priority today. However, maximising your technology strategy is easier said than done, and more so when the pressure is on. Budgets are tight, and expectations are high. Smaller businesses have less leeway for experimentation than corporations,…
Read MoreCreativity critical graphic design component
What exactly is creativity as a critical graphic design component? The reason for having creativity injected into graphic design concepts is not well understood. It is vital to have a creative idea in mind before successful design can be developed and successfully implemented. A creative design concept is an idea associated with a company or its product.…
Read MoreDigital strategies improve performance
Decisions about your digital strategies beat procrastination Now you are well into the year, perhaps your objectives for the year are starting to fade. Let’s ignore the ‘why’ and look at using digital strategies to help you to create your best year ever. We do not believe in the whole ‘New Year, New Me’ saying which seem to…
Read MoreModern marketing should not be confusing
Modern marketing is different No matter what business you are in, the ‘business as usual’ mindset will not pass as modern marketing. It will only ensure your competitors will be more successful than you. Now more than ever you have to focus your marketing strategy and marketing activities and make sense of them. Improve and…
Read MoreMarketing rationale must make sense
Marketing rationale requires critical thinking Having qualified prospect visiting your website can be a bit of a lottery for many because of inappropriate marketing practices. If this is the case, it is time to start improving your marketing rationale. Treat your website, social media, mobility, big data in addition to your content like a vending…
Read MoreDigital competitive advantage
Digital competitive advantage and website design So you would like to create a compelling digital competitive advantage? A digital strategy revolves around trusted relationships. It will contribute more than anything too successful outcomes when you are competing with larger organisations. Smaller businesses are better placed than corporations to build durable and long-lasting relationships. Many minor,…
Read MoreEmail lists and the marketing mix
Put your existing email lists to work Make advanced segmentation a part of your digital strategy with better email lists. With more segmenting criteria than ever before, you can create multiple segments and target your customers with precision. Email lists need to become a productive part of the marketing mix. Add a set of nested…
Read MoreMarketing process automation and making a start?
What is marketing process automation? Marketing process automation is the process of using software to automate your business processes and communication. It may sound complicated, but it is surprisingly easy to get started with modern technology. There is a bit of work involved in getting any marketing strategy set up. However, once it is up…
Read MoreLogos should be leading the marketing thrust
Logos usually require more attention than they receive Before you start designing business cards or upgrading the letterhead of your business, you need to consider your logos. Where possible it should feature your company name, embellished with a splash of colour and a few graphic touches. Your logo is the most critical design element because…
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