Website Development
Competence improves marketing capacity
Competence enhances digital marketing and reduces fear Your distinctive competencies are a combination of knowledge, experience, reputation and achievement. It is focusing on these competencies which increase your capacity to make things happen. Identify a need for a product or service in an industry where you have distinctive competence. It can substantially increase your capacity…
Read MoreSuccess measurement matters
Success measurement means to measure what you manage How do you accurately measure your business’s success and keep track of progress towards achieving your aspirations? Examine your vision, mission, objectives and strategies to determine which outcomes your business believes are essential. What activities will be your critical success measurement? If you regularly monitor, measure and…
Read MorePersonalise marketing communications
Re-evaluate effectiveness and personalise marketing There is so much marketing which is ineffective and annoys us all. The popups, high-pressure, spammy, interruptive, overpriced, overhyped, under-designed selfish gobbledygook in which some business people engage. They are wishing and hoping; nothing is personalised, nothing converses to valuable customers. Then there’s the kind of marketing which inspires us.…
Read MoreBrand Essence improves customer experience
Brand Essence is the heart and soul of a brand When selling anything, it is important to remember people do not buy the physical elements of a product or service; they buy the intangible benefits they will receive from the outcomes, the brand essence. They buy what your products and services will do for them.…
Read MoreUpgrade website marketing performance
Upgrade website performance with a makeover All too often we see websites which have not seen an upgrade in years, they are ‘tired’. Many adopt a ‘set and forget’ approach and then wonder why their marketing performance is falling off. With the exponential growth in globalisation and modern digital marketing Innovations, website management is critical.…
Read MoreUnlearning technology pays dividends
Unlearning technology, your way to better outcomes If you see yourself as a passionate individual, wanting to change the world, and you want a lucrative career in the process. Then you will need to take a fresh look at how you go about utilising the new digital technologies, by unlearning the old ones. There could…
Read MoreOpportunities using digital marketing
Find new markets across the world with digital marketing Nowadays, everyone can create a business model, launch a website and start to sell their products and services across the globe. Thanks to new digital technologies it has never been easier to find new opportunities in markets anywhere in the world. Your effectiveness in making a…
Read MoreInnovative ideas create better businesses
Without appropriate technology, employees leave New innovative ideas are becoming harder to find and more expensive without the aid of technology. Without a modern digital strategy, existing efforts are yielding fewer new ideas. When employees are always thinking about what’s wrong, but don’t have access to the right digital technology to solve their problems and…
Read MoreFuture thinking using digital marketing
Key areas to focus your future thinking Make sure your future thinking has the right kind of leadership and culture are in place. Little ever happens by chance. While luck may occasionally come into it, never rely on it. It takes a highly coordinated approach across the whole organisation. With a commitment from management, in…
Read MoreMetrics dashboards improve productivity
Some metrics you could be measuring Your business intelligence helps to understand your progress towards your vision and objectives. Learn how to find the critical success factors which drive the performance of your organisation and team members. Learn how tracking them with metrics dashboards can create a culture of action orientation and excellence. Measuring KPIs…
Read MoreDigital enhancement strategies matters
Getting the messages out to your customers Endless discussions take place concerning vision, values, and culture in our businesses, but are they resonating with our customers. What do our customers know about them and what sort of impact are they having. Everyone knows we need them. Unfortunately, few take them, to reality and time an…
Read MorePartnerships enhanced using digital marketing
Partnerships are critical requiring a digital strategy Partnerships once established tend to be ignored by many companies. It doesn’t need to be that way with new digital technologies. If you’re unsure how to leverage your partnerships fully, you could soon be lagging behind and losing opportunities. They have always been a crucial strategy for companies…
Read MoreStructures usually inhibit progress
Replacing structures with accountability Managers of business structures would do better to heed the lessons learned from the ‘unsinkable’ Titanic’s collision with an iceberg. Today, everyone must become more nimble and learn how to respond quickly. Unanticipated opportunities and threats of the globalised world driven by disrupting technology can cause havoc. Evolving from a structured…
Read MoreAdvocate marketing leverages performance
Advocate marketing can bring your marketing alive With all the marketing noise it’s easy to become lost in the crowd. Establishing an advocate marketing program can help create stronger connections. Connections with the people who love your brand, and allow you to amplify their voice and improve your performance. To hit your budgets, you need…
Read MoreOutsourcing digital technology advisors
Stop the digital technology struggle As you start to evaluate what you can do with modern digital technology, do you consider outsourcing digital to an advisor? You begin the engaging process, often without understanding your current situation. It will determine the profile of the individual or organisation for the best fit. Every business has old…
Read MoreColour marketing create new business
Colour your marketing and improve results When it comes to websites and landing pages, colour is one of the most effective ways to convey a message and gain significant results from on your landing pages. Digital technology and colour tone and brightness are the most critical components of modern marketing. Colour is a determinant of human…
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